Forensic Research Archive of Manipulation and Exploitation
Drive slower in hot weather, 1942 US poster: Rubber-conservation poster

Drive slower in hot weather

Rubber-conservation poster: a photograph of a worn-looking driver wiping his face beside a large car tire, with the claim that tires wear out four times as fast at 100 degrees as at 40. A single statistic carries the argument and the driver's discomfort stands in for the cost of ignoring it.

Propaganda techniques used in this poster

Card stackingFear appeal
Date
1942
Period
Second World War
Made by
Office of Defense Transportation
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
Office of Defense Transportation. National Archives and Records Administration, RG 44, 44-PA-704 (NAID 514185).

Text on the object

Original (English) · read from the image, not independently checked

DRIVE SLOWER
IN HOT WEATHER
... tires wear out
four times as fast
at 100° as at 40°
OFFICE OF DEFENSE TRANSPORTATION
Washington, D.C.
[imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1942-O-469857

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