Ein Volk, ein Führer, ein Ja (One People, One Leader, One Yes)
A banner several storeys high on Berlin's Voßstraße for the single-list Reichstag election and referendum of 12 November 1933 reads 'One people, one leader, one Yes.' The slogan equates the nation with its leader and the leader with the only acceptable answer, so a No vote reads as stepping outside the people.
A banner several storeys high on Berlin's Voßstraße, put up in November 1933 by the NSDAP for the single-list Reichstag election and referendum of 12 November. It reads "Ein Volk, ein Führer, ein Ja", in English One people, one leader, one Yes, and asks the public to vote Yes. The slogan equates the nation with its leader and the leader with the only answer on offer, which is identity fusion. Demagoguery and a thought-terminating cliche are also tagged, since a No vote reads as stepping outside the people.
Propaganda techniques used in this poster
- Date
- November 1933
- Period
- Interwar
- Made by
- National Socialist German Workers' Party (NSDAP)
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Theme, Event, Source, Rights
- Region
- Western and Central Europe
- Country
- Nazi Germany
- Medium
- Poster
- Issuer type
- Party
- Regime
- Nazi Germany
- Leader
- Adolf Hitler
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Theme
- Elections and party politics
- Event
- 1933 Reichstag Election and Referendum
- Regime
- Nazi Germany
- Leader
- Adolf Hitler
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved September 27, 2026
- Rights
- CC BY-SA 3.0 DE (German Federal Archives)
Bundesarchiv, Bild 183-K0930-502 / photographer unknown / CC-BY-SA 3.0
Text on the object
Original (German) · read from the image, not independently checked
Ein Volk ein Führer ein ›Ja‹
One People one Leader one ‘Yes’
Small printed text in the bottom-right corner of the banner (likely a printer's credit) is too small and low-resolution in this photograph to read; not transcribed. The image is a photograph of the banner in situ on a Berlin street, not a scan of the banner itself.
