El Correo Grafico poster, Alliance for Progress issue, 1965 US poster: A red-and-black Spanish bulletin from the U.S. Embassy

El Correo Grafico poster, Alliance for Progress issue (Spanish pictorial bulletin distributed in San Jose, Costa Rica)

A red-and-black Spanish bulletin from the U.S. Embassy in Costa Rica explaining the Alianza para el Progreso. A central text says many people wrongly see it as 'one more programme of loans and aid' and calls it joint action; eight photos label projects (industry, an experiment station, housing, rural credit, electrification, roads, a health programme) with their funders. The tell is card-stacking: only successes are shown, each captioned with its financing.

Propaganda techniques used in this poster

Card stacking Glittering generalities

Date: January 1, 1965
Period: Cold War
Made by: U.S. Information Agency (USIS San Jose), Propaganda Posters Distributed in Asia, Latin America and the Middle East series; printer Imprenta Vargas
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Johnson Administration
Leader: Lyndon B. Johnson
Audience: Foreign public
Purpose: Persuade or win support
Theme: Economy and finance
Event: Cold War
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
Rights: Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, 1965. National Archives, Record Group 306 (NAID 6949236, 306-PPB-312).

Text on the object

Original (Spanish) · read from the image, not independently checked

EL CORREO GRAFICO
BOLETIN PICTORICO DEL SERVICIO DE INFORMACION DE LA EMBAJADA DE LOS E.E.U.U. DE NORTE AMERICA
Qué es y cómo debe entenderse la ALIANZA PARA EL PROGRESO — COSTA RICA, socio en la ALIANZA
DESARROLLO INDUSTRIAL. Ampliación de nuevas industrias con financiamiento del Banco Interamericano de Desarrollo, el Banco de Costa Rica y el sector privado.
DESARROLLO AGRICOLA. Nueva estación experimental agrícola en Taboga, Guanacaste. En su financiamiento intervinieron el Ministerio de Agricultura y Ganadería y la Agencia Internacional de Desarrollo.
PROGRAMAS DE VIVIENDA. Casas construidas mediante el Sistema de Ahorro y Préstamos, en Ciudadela Hatillo N° 2. Financiamiento: I.N.V.U., B.I.D. y familias.
Qué es y cómo debe entenderse
LA ALIANZA PARA EL PROGRESO
Muchas personas están equivocadas. Consideran que la Alianza para el Progreso es "un programa más de préstamos y ayuda" de los Estados Unidos a la América Latina. Nada más alejado de la mente de quien fue el principal propulsor de la Alianza para el Progreso: el recordado Presidente John F. Kennedy.
La Alianza —como su nombre lo indica— es un plan de acción conjunta, en que todos nuestros países se han unido para acelerar su desarrollo económico y social, dentro de un marco de respeto a la libertad y a la dignidad del hombre.
Fue así como cada uno de los países signatarios de la Carta de Punta del Este adquirió el compromiso de poner en marcha, dentro de sus propias fronteras, esta Alianza a fin de satisfacer las aspiraciones de trabajo, techo y tierra, escuela y salud.
La Alianza para el Progreso no es solamente el compromiso de los gobiernos. En su realización, tienen papel muy importante el sector privado, los individuos, los grupos y las comunidades que desean progresar mediante el esfuerzo propio y la autoayuda.
EL CORREO GRAFICO presenta hoy algunos aspectos de la Alianza para el Progreso en Costa Rica. Estos proyectos y realizaciones destacan la forma en que el sector privado costarricense, el sector público costarricense, la Agencia para el Desarrollo Internacional de los Estados Unidos, el Banco Interamericano de Desarrollo y otras entidades internacionales han aunado sus esfuerzos y recursos para llevar a buen fin la tarea común que se impusieron los países que forman la Alianza para el Progreso.
DESARROLLO AGROPECUARIO. Crédito Rural, para ampliación de cultivos en Alajuela. Financiamiento: A.I.D., Banco Nacional de Costa Rica y agricultores.
ELECTRIFICACION RURAL. Nuevas líneas de trasmisión eléctrica a Barrio Jesús de Atenas. Financiamiento: I.C.E., B.I.D. y comunidades rurales.
LA PEQUEÑA ALIANZA. Centro Comunal, en Piedades de Puriscal. Financiamiento: vecinos de la localidad y la A.I.D.
PLAN VIAL. Carretera Guardia — Filadelfia, en Guanacaste. Financiamiento: Ministerio de Transportes, A.I.D., I.D.A. y B.I.R.F.
PROGRAMAS DE SALUD. Programa Móvil de Salud para las poblaciones rurales. Financiamiento: Ministerio de Salud, A.I.D. y comunidades.
IMPRESO EN LOS TALLERES DE LA IMPRENTA VARGAS — SAN JOSE, COSTA RICA

English translation (machine translation by Claude, not verified by a fluent reader)

THE GRAPHIC MAIL
PICTORIAL BULLETIN OF THE INFORMATION SERVICE OF THE EMBASSY OF THE U.S.A. OF NORTH AMERICA
What it is and how it should be understood — ALLIANCE FOR PROGRESS — COSTA RICA, partner in the ALLIANCE
INDUSTRIAL DEVELOPMENT. Expansion of new industries with financing from the Inter-American Development Bank, the Bank of Costa Rica and the private sector.
AGRICULTURAL DEVELOPMENT. New agricultural experiment station in Taboga, Guanacaste. The Ministry of Agriculture and Livestock and the International Development Agency took part in its financing.
HOUSING PROGRAMMES. Houses built through the Savings and Loan System, in Ciudadela Hatillo No. 2. Financing: I.N.V.U., I.D.B. and families.
What it is and how it should be understood
THE ALLIANCE FOR PROGRESS
Many people are mistaken. They consider the Alliance for Progress to be "one more programme of loans and aid" from the United States to Latin America. Nothing could be further from the mind of the one who was the principal driver of the Alliance for Progress: the late President John F. Kennedy.
The Alliance —as its name indicates— is a plan of joint action, in which all our countries have united to accelerate their economic and social development, within a framework of respect for freedom and for the dignity of man.
Thus each of the countries signatory to the Charter of Punta del Este took on the commitment to set in motion, within its own borders, this Alliance in order to satisfy the aspirations for work, a roof and land, school and health.
The Alliance for Progress is not only the commitment of governments. In its realisation, the private sector, individuals, groups and communities that wish to progress through their own effort and self-help have a very important role.
EL CORREO GRAFICO presents today some aspects of the Alliance for Progress in Costa Rica. These projects and achievements highlight the way in which the Costa Rican private sector, the Costa Rican public sector, the Agency for International Development of the United States, the Inter-American Development Bank and other international entities have joined their efforts and resources to bring to a good end the common task that the countries forming the Alliance for Progress set themselves.
AGRO-LIVESTOCK DEVELOPMENT. Rural Credit, for expansion of crops in Alajuela. Financing: A.I.D., National Bank of Costa Rica and farmers.
RURAL ELECTRIFICATION. New transmission lines to Barrio Jesús de Atenas. Financing: I.C.E., I.D.B. and rural communities.
THE SMALL ALLIANCE. Community Centre, in Piedades de Puriscal. Financing: local neighbours and A.I.D.
ROAD PLAN. Guardia — Filadelfia highway, in Guanacaste. Financing: Ministry of Transport, A.I.D., I.D.A. and I.B.R.D.
HEALTH PROGRAMMES. Mobile Health Programme for rural populations. Financing: Ministry of Health, A.I.D. and communities.
PRINTED AT THE WORKSHOPS OF THE IMPRENTA VARGAS — SAN JOSE, COSTA RICA

Full text transcribed except small photo-sign lettering.