Evolution in South Vietnam: Agriculture
A blue-toned English page headed 'Agriculture' lists four gains (meat, crop yields, fish catches, individual incomes) beside photographs of baskets of fish, harvesters in a maize field and a worker spraying a potato field. The claims are general and give no figures, dates or sources. The tell is a list of unquantified improvements illustrated by selected working scenes.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, Home front
- Event
- Vietnam War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-011-48.
Text on the object
AGRICULTURE Increased meat production. Increased crop yields. Increased fish catches. Increased individual incomes. 3B







