Forensic Research Archive of Manipulation and Exploitation
Evolution in South Vietnam: Public Health, 1965 US poster: A blue-toned full-page close photograph shows a bespectacled

Evolution in South Vietnam: Public Health

A blue-toned full-page close photograph shows a bespectacled doctor in a white coat listening through a stethoscope to the chest of a boy. No headline or caption is printed. The tell is the single reassuring close-up, which stands for a public-health message supplied by the title and by the rest of the set.

Propaganda techniques used in this poster

Card stacking
Date
1965
Period
Cold War
Made by
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Domestic public
Purpose
Persuade or win support
Themes
Health, Home front
Event
Vietnam War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
Rights
NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-011-51.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

6

Only a printed page number '6' appears at lower right; no words are printed.

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