"为革命实行计划生育" (Practise family planning for the revolution), Shanghai poster
A smiling woman in a white apron stamped with the slogan 'Grasp revolution, promote production' holds a 'Family Planning Propaganda Handbook' and a bottle, ringed by small scenes of study, childcare, factory work and dancing minority-nationality figures. Five headline benefits, from studying Mao Zedong Thought to national prosperity, and the banner 'Practise family planning for the revolution' tie a birth-limiting programme to revolutionary slogans and to broad virtue claims (transfer, glittering generalities).
- Date
- 1975
- Period
- Cold War
- Made by
- People's Republic of China, family-planning campaign (issuing body and artist not named; catalogued by the museum as 'anonymous artist, Shanghai, 1975')
- Region
- East Asia
- Country
- China
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- People's Republic of China
- Leader
- Mao Zedong
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Health, Home front
- Techniques
- TransferGlittering generalities
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Etnografiska museet / Världskulturmuseerna (Museum of Ethnography, Stockholm), inv. 1996.20.0008, via Europeana, retrieved September 29, 2026
- Rights
- CC BY 4.0 (image, per museum object page; item record CC0 on Europeana)
Etnografiska museet / Världskulturmuseerna, 1996.20.0008, CC BY 4.0. Poster: anonymous artist, Shanghai, 1975
Text on the object
有利于学习马列主义毛泽东思想 有利于教养后代 有利于妇女儿童的身体健康 有利于抓革命促生产促工作促战备 有利于民族的繁荣 [five lines across the top] 计划生育宣传手册 [title of the booklet held by the woman] 抓革命 促生产 [on the apron] [label on the bottle: illegible] 为革命实行计划生育 [banner along the bottom] 1996.20.8 [museum inventory number, added by the museum's photograph]
Beneficial for studying Marxism-Leninism and Mao Zedong Thought; beneficial for raising the next generation; beneficial for the health of women and children; beneficial for grasping revolution, promoting production, promoting work and promoting war preparedness; beneficial for the prosperity of the nation. / Family Planning Propaganda Handbook. / Grasp revolution, promote production. / Practise family planning for the revolution.
Read from the 800 px museum image, with the top line enlarged. The museum's English title is 'Family planning for the Revolution!'. Translation by machine, not verified by a fluent reader.
