Fighting for Peace Vietnam poster, 422a (Spanish-language poster distributed in Buenos Aires and Bogota)
A six-photograph Spanish poster on the war in South Vietnam under the headline 'Peleando por la paz' (Fighting for peace). It pairs a grieving peasant beside bodies, which it attributes to Communist attacks, with South Vietnamese troops leaving a U.S. Army helicopter, South Korean medical personnel, displaced villagers and a list of 14 helping nations. The tell is bandwagon plus name-calling: a roll of allied countries is set beside the label 'terrorist guerrillas' for one side only.
Propaganda techniques used in this poster
- Date
- March 9, 1965
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Theme
- War and the military
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, March 9, 1965. National Archives, Record Group 306 (NAID 6949363, 306-PPB-422a).
Text on the object
PELEANDO POR LA PAZ... El pueblo de Vietnam del Sur está ofreciendo tenaz resistencia a los ataques de los guerrilleros terroristas que organiza Vietnam del Norte y los cuales cuentan con el apoyo de China Comunista. El gobierno norvietnamita continúa quebrantando el compromiso que contrajo al firmar los Acuerdos de Ginebra de 1954 de permitir la pacífica partición del país, mientras se lograba la reunificación, sobre la base de un voto libre del pueblo. Ayudados por el Mundo Libre, los survietnamitas pelean por la paz y por la oportunidad de poder edificar una sociedad democrática y próspera. Un campesino survietnamita llora lleno de aflicción ante los cadáveres de su esposa e hijos, víctimas de los ataques y las matanzas injustificadas de los comunistas. Soldados survietnamitas saltan de un helicóptero norteamericano en persecución de los terroristas comunistas. Las 14 naciones del Mundo Libre que prestan ayuda a Vietnam del Sur, aparte de los Estados Unidos, son las siguientes: Australia, Canadá, China Libre, Francia, Alemania Occidental, Italia, Japón, Corea del Sur Libre, Malasia, Nueva Zelandia, Filipinas, Suiza, Tailandia, Gran Bretaña. Otras diez naciones libres han prometido también su ayuda. Un contingente de Corea del Sur Libre, formado por personal médico, llega a Vietnam del Sur para colaborar en la lucha contra el comunismo. Dos enfermeras militares de Corea del Sur (derecha) llegan a Vietnam del Sur y son recibidas por sus colegas de ese país. El personal médico, provisto de drogas suministradas por el Mundo Libre, no se limita a cuidar de los heridos sino que también libra una lucha contra las enfermedades. Estos survietnamitas se ven obligados a mudarse a otro lugar donde puedan encontrar mayores seguridades contra los ataques terroristas de los comunistas. En 1954, cuando se hizo la partición de Vietnam, algo menos de un millón de vietnamitas huyeron del Norte, antes de que los comunistas consiguieran bloquear las rutas de salida.
FIGHTING FOR PEACE... The people of South Vietnam are offering tenacious resistance to the attacks of the terrorist guerrillas organised by North Vietnam and backed by Communist China. The North Vietnamese government continues to break the commitment it made in signing the Geneva Accords of 1954 to allow the peaceful partition of the country, while reunification was achieved on the basis of a free vote of the people. Helped by the Free World, the South Vietnamese fight for peace and for the opportunity to build a democratic and prosperous society. A South Vietnamese peasant weeps, full of grief, over the bodies of his wife and children, victims of the attacks and unjustified massacres of the Communists. South Vietnamese soldiers jump from an American helicopter in pursuit of the Communist terrorists. The 14 nations of the Free World that give aid to South Vietnam, apart from the United States, are the following: Australia, Canada, Free China, France, West Germany, Italy, Japan, Free South Korea, Malaysia, New Zealand, the Philippines, Switzerland, Thailand, Great Britain. Ten other free nations have also promised their help. A contingent from Free South Korea, made up of medical personnel, arrives in South Vietnam to collaborate in the fight against communism. Two South Korean military nurses (right) arrive in South Vietnam and are received by their colleagues from that country. The medical personnel, provided with drugs supplied by the Free World, do not limit themselves to caring for the wounded but also wage a fight against disease. These South Vietnamese are forced to move to another place where they can find greater security against the terrorist attacks of the Communists. In 1954, when Vietnam was partitioned, somewhat fewer than a million Vietnamese fled from the North before the Communists managed to block the exit routes.
No imprint or credit line is printed on the sheet. The photographs carry no printed credits; a banner in the right-hand photograph is partly legible as 'VIETNAMESE PE... TO KOREAN PEOP...'.
