Get acquainted with soya flour and grits, 1943 US poster: Food-substitute poster headed 'Get acquainted with Soya Flour

Get acquainted with soya flour and grits

Food-substitute poster headed 'Get acquainted with Soya Flour and Grits', with three claims (protein at low cost, minerals and B vitamins, a good mixer) and a drawing of a woman shopper holding a box of soya grits beside vegetable bins. The tell for card-stacking is that only benefits are listed; the shopper figure is an ordinary housewife (plain-folks).

Propaganda techniques used in this poster

Date
1943
Made by
Bureau of Human Nutrition and Home Economics, U.S. Department of Agriculture
Region
North America
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Health, Economy and finance
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Department of Agriculture, Bureau of Human Nutrition and Home Economics. National Archives and Records Administration, RG 44, 44-PA-1784A (NAID 515457).

Text on the object

Original (English) · read from the image, not independently checked

Get acquainted with
SOYA FLOUR and GRITS

Why is Soya a valuable
addition to our food supply?
Because ...

Soya is rich in good quality
PROTEIN at low cost...

Soya provides minerals .....
B vitamins... food energy

Soya is a good mixer.

Try Soya grits with
meat, fish, and eggs.
Try Soya flour in
breads, soups, and
sandwich spreads.

[on boxes and signs:] SOYA GRITS; SOYA FLOUR; POTATOES; CARROTS

For sale by the Superintendent of Documents, U. S. Government Printing Office, Washington, D. C.
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943—O—556751
"Get Acquainted with Soya Flour and Grits"
Poster No. 1
BUREAU OF HUMAN NUTRITION
AND HOME ECONOMICS
U. S. DEPARTMENT OF AGRICULTURE