Help Him Win by Saving and Serving: Buy War Savings Stamps

A uniformed US Army general with a hand on a boy's shoulder holds the hand of a girl, both children looking up at him, beneath a headline asking viewers to help him win by saving and serving. The tell is the transfer of the officer's authority and the children's trust onto the purchase of War Savings Stamps, which the boxed W.S.S. panel names as issued by the United States Government.

Propaganda techniques used in this poster

Transfer Identity fusion

Date: 1918
Period: First World War
Made by: U.S. Treasury Department (War Savings Stamps)
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Wilson Administration
Leader: Woodrow Wilson
Audience: Domestic public
Purpose: Fundraise
Themes: Home front, Economy and finance
Event: World War I
Regime: Wilson administration
Leader: Woodrow Wilson
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
U.S. Treasury Department (War Savings Stamps). National Archives and Records Administration, 4-P-212.

Text on the object

Original (English) · read from the image, not independently checked

Help him win by
Saving and Serving

W.S.S.
WAR SAVINGS STAMPS
ISSUED BY THE
UNITED STATES
GOVERNMENT

BUY
WAR SAVINGS STAMPS

[seal: THE TORCH OF LIBERTY]
[collar insignia: U.S.]
[small imprint line at bottom centre: illegible]

The Torch of Liberty seal is printed at the upper left of the W.S.S. panel.