Help send them what it takes to win. Do your job with War Stamps and Bonds
Horizontal war-savings sheet: a large painted scene of soldiers landing at a dock with guns, a tank, a helicopter and supply crates, ringed by small framed pictures of gear, each with a price, and four text columns on equipping, adopting and arming a soldier. The tell is the price-tagged equipment, which ties a purchase of stamps to a named item at the front.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Unnamed issuer, War Stamps and Bonds campaign (artist Raymond Lufkin)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Unnamed issuer, War Stamps and Bonds campaign. National Archives and Records Administration, RG 44, 44-PA-830 (NAID 514324).
Text on the object
HELP SEND THEM WHAT IT TAKES TO WIN DO YOUR JOB WITH WAR STAMPS AND BONDS This picture is not, of course, any actual scene of debarkation, but all the equipment shown is shipped overseas and landed at foreign ports. EQUIP A SOLDIER. The soldiers debarking above carry gas mask ($9.25), steel helmet with padded lining ($3.66), canteen (73¢), cup (31¢), canteen cover (55¢), raincoat ($5.35), entrenching shovel (65¢), first aid pouch (27¢), barracks bag (82¢), wool blankets ($7.13 each), mess kit (93¢), shaving kit, toothbrush and comb (87¢), and so forth. ADOPT A SOLDIER. 60¢ a day will feed a man in the U.S.A. 85¢ a day will feed him overseas. Classes can "adopt" a serviceman — perhaps under a symbolic name to represent all alumni now in service — and undertake to feed him, and also to "buy" for him through the purchase of War Stamps and Bonds the kind of equipment listed elsewhere on this page. ARM A SOLDIER. Most infantrymen carry a Garand semi-automatic rifle ($80), and bayonet ($5). For special duty, a .45 automatic pistol ($50), "Tommy-gun" ($55), or new "Buck Rogers" sub-machine gun ($18.75) may be issued. A clip of 8 bullets for the Garand costs 44¢. For the automatic pistol .45 calibre bullets cost 3¢ each. FIND THESE IN THE PICTURE: Mule, $190. Field kitchen, housed in a 2½-ton truck, $2,465. Field ambulance, $1,492.80. Jeep, $1,165. Blockbuster, $872.42. Motorcycle, $400. Light tank, $45,000. Pursuit plane, $75,000. 155 mm. howitzer or "rifle," $32,700. Balsa wood life floats (for 7), each $90. Helicopter (price not yet released). Border panels (read from the image; first captions in reading order): OXYGEN MASK: Mask, $2.00. Oxygen for 40 minutes high-altitude flying, 10¢. / "BUCK ROGERS" SUB-MACHINE GUN: Weighs 9 lbs., fires 450 shots a minute. $18.75 / CARRIER PIGEON: Feed for 1 month, 30¢. Message Capsule, 10¢ / AMBULANCE PLANE: Twin engine, C-3 Ambulance Plane. $110,000. / AIRCRAFT RESCUE BOAT: Used to save pilots and planes after forced landings. 45 ft., $20,000. / INVASION BARGE: Needed in hundreds when a beach-head must be won. 36 ft., $12,500. / STRETCHER: For transporting the wounded to field hospitals. $17.20 / GRASSHOPPER PLANE: The Army's "Flying Jeep" does artillery spotting, ambulance and liaison work. $3000. / FIELD ORGAN: Used by Army Chaplains in conducting religious services. $48. / PARACHUTE: An airman may live to fly again, thanks to the parachute you "bought." $65 (from Government Silk). / GAS MASK: The mask you help to provide may save a soldier's life. $9.25 / DUST RESPIRATOR: Makes breathing easier in desert fighting. 50¢ / FIELD TELEPHONE: Thousands are required to get commands to the front, relay news. $18.75 / MICROSCOPE: Essential in medical stations afloat and ashore. $180. / SOUND LOCATOR: For detecting the approach of enemy aircraft. $5000. / DOGS OF WAR: These "volunteers" eat 30¢ a day. Collar, 60¢, Leash, 35¢ / MOTOR SCOOTER: Used by messengers in delivering orders and dispatches. $185. / DEPTH CHARGE: $105. Blockbuster, $872.42. Aerial torpedo, $11,000. / SEMAPHORE FLAGS: Useful where radio messages might be intercepted by the enemy. Pair, $1. / 50 CAL. MACHINE GUN: Especially effective against dive bombers. $740. / WALKIE-TALKIE: This 2-way radio lets advance scouts talk directly with headquarters. $200. / SELF-INFLATING LIFEBELT (MAE WEST): $4.75. Compressed gas cartridges, 12¢ / FLAME THROWER: For reducing enemy pill boxes and strong points. $950. / WEATHER BALLOON: For measuring wind currents aloft, before flight. 10¢ / PUP TENT: Provides two soldiers with a dry place to sleep. $2.95, each half. / SANDBAGS: These will stop any type of rifle or machine gun bullet. Each, 10¢ / 40 MM. BOFORS ANTI-AIRCRAFT GUN: Fully automatic; deadly accurate. $25,000. [remaining border captions, side-column figure panels and prices omitted: transcription cut at the 4000-character limit] [signature:] RAYMOND LUFKIN [imprint:] W.S.S.-801 ☆ U. S. GOVERNMENT PRINTING OFFICE : 1943
