Heroic Women of France Toiling to Produce Food: Are You Doing Your Part?, 1918 US poster: A photograph shows two women

Heroic Women of France Toiling to Produce Food: Are You Doing Your Part?

A photograph shows two women hauling a plough across a field with chains and harness, under the headline 'Heroic Women of France toiling to produce food.' Three quotations from Alonzo Taylor, Herbert Hoover and Woodrow Wilson carry the argument, ending 'Are you doing your part?' The tell of testimonial is the attributed sayings of named officials placed beside the image, with the women's labour used as the measure of the viewer's own sacrifice.

Propaganda techniques used in this poster

Date
1918
Made by
U.S. Food Administration
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Gender and suffrage, War and the military
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-76.

Text on the object

Original (English) · read from the image, not independently checked

Heroic Women
of France
toiling to produce food

"Does it lie within the heart of the American people to hold to every convenience of our life and thus add an additional burden to the women of France?"
—Alonzo Taylor

"If we produce all we can, if we eat no more than our health demands, and if we waste nothing we will greatly lighten the load these noble women are carrying."
—Herbert Hoover

"It means (food conservation) the utmost economy, even to the point where the pinch comes. It means the kind of concentration and self-sacrifice which is involved in the field of battle itself, where the object always looms greater than the individual."
—Woodrow Wilson

Are you doing your part?

UNITED STATES FOOD ADMINISTRATION

WYNKOOP HALLENBECK CRAWFORD CO., NEW YORK [partly legible]