Jim says: Thanks, Gang, for the swell job you're doin'
Production-line morale poster: a smiling woman in a headscarf holds a V-Mail letter at a machine. The letter, signed 'Jim' from a soldier at the front, praises the factory workers, and the postscript reads 'The more you produce the better we fight'. The technique is testimonial from a serviceman, tying output to the fighting.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Victory-Builders Division, Bressler Editorial Cartoons, Inc. (artist Packer)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Victory-Builders Division, Bressler Editorial Cartoons, Inc.. National Archives and Records Administration, RG 44, 44-PA-1142 (NAID 514685).
Text on the object
"Jim says— 'THANKS, GANG, FOR THE SWELL JOB YOU'RE DOIN' " [letter:] V-MAIL Miss Janet Leonard 215 West Ave. Meriden, Conn. [illegible] Moore [illegible] A.P.O. [illegible] Nov 24, 19[illegible] Dearest Chick— We're continually moving up the line so this letter will have to be brief. Our boys keep punching holes thru the Axis strongholds and we're giving 'em [illegible] because we have the weapons. By the way, tell all your buddies on the Production Line that they're doing a swell job. Every bit of our battle equipment is absolutely dependable. Good luck to you Chick, darling. Keep the letters coming. Always affectionate to you Jim "P.S. THE MORE YOU PRODUCE THE BETTER WE FIGHT" [signature:] Packer [imprint:] PRINTED IN U.S.A. [imprint:] Copyright, "VICTORY-BUILDERS" Division BRESSLER EDITORIAL CARTOONS, Inc., NEW YORK
