John Bull Has His Coat Off!
A tall sheet compares 1940 and 1942 British output of tanks and vehicles, ships and aircraft, with 350 percent, 57 percent and 100 percent increases beside a quotation from 'Britain's Minister of Production', 10 June 1942. The tell is testimonial plus card-stacking: the official's figures carry the claim, and only increases are shown, with no totals, losses or baseline.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- W. R. Royle & Son Ltd., London (printer; no issuing body named)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- War and the military, Economy and finance, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
Issuer not named on the sheet; printed by Chromoworks Ltd.. National Archives and Records Administration, 44-PF-400g.
Text on the object
John Bull has his coat off ! HOW BRITAIN'S WAR PRODUCTION IS INCREASING 1940 1942 350% INCREASE 57% INCREASE 100% INCREASE "We are producing tanks, jeeps and other mechanical vehicles at the rate of 257,000 a year ... We have increased our production of aircraft 100% ... We have increased our production of merchant ships 57%" BRITAIN'S MINISTER OF PRODUCTION. June 10, 1942 G.P.G./AU./2. Printed in England by W. R. Royle & Son Ltd. 51-2969
