Keep 'em Shooting!
Painted low-angle view of a U.S. medium tank firing, a flag painted on its hull and a crewman at the machine gun, rolling over a fallen flag marked with a black cross, under the red slogan 'Keep 'em Shooting!'. The technique is faint: the flag on the tank and the flattened enemy flag set the armed forces' success against the slogan's call to keep up production (transfer).
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Ordnance Department, U.S. Army (artist Mead Schaeffer)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Ordnance Department, U.S. Army (artist Mead Schaeffer). National Archives and Records Administration, RG 44, 44-PA-1182 (NAID 514780).
Text on the object
KEEP 'EM SHOOTING! ORDNANCE DEPARTMENT, U. S. ARMY [signature:] Mead Schaeffer [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943—O—[illegible]
