Content note: Fuselage victory marks are rising-sun flags standing for downed Japanese aircraft. This object is shown as it was published. Why
Keep him flying! Buy war bonds
A pilot in leather jacket and goggles leans out of a cockpit, looking skyward at sunset; the fuselage carries a column of rising-sun flags as victory marks and a U.S. star insignia. The headline 'Keep him flying!' is followed by 'BUY WAR BONDS'. The technique is transfer: the pilot's combat success and the sunset's glow are attached to the act of buying a bond.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division (artist Schreiber)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-1168 (NAID 514764).
Text on the object
Keep him flying! BUY WAR BONDS [signature:] Schreiber '42 [imprint:] U.S. GOVERNMENT PRINTING OFFICE 1943-O-507063 WWM 749-B
