Kontum tiến bộ (Kontum on the Way to Improvements)
A bilingual photo sheet headed 'Kontum Progress' shows New Life hamlet houses, a farmer ploughing with oxen, a sandbagged guard post and a group of men at the Kontum Chieu Hoi centre. Vietnamese captions, each paired with a highland-language caption, say the programme gave Kontum's highland people secure hamlets, that they should still guard against the Communists, and that hundreds of armed Viet Cong rallied. The tell: a parallel-language sheet that frames highland villagers as beneficiaries while placing a warning and a rallier group photo beside the harvest scenes.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Republic of Vietnam government, Kontum province (per the sheet's text); printed sheet code SP-1991, no printer named
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, War and the military, Race and ethnicity
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Republic of Vietnam government, Kontum province (per the sheet's text); printed sheet code SP-1991, no printer named National Archives and Records Administration, 306-VP-7-1991.
Text on the object
KONTUM TIẾN BỘ [highland-language headline line, not transcribed: KONTUM VỠ MRĔT MRĔT] HÌNH ẢNH THỜI-SỰ HÀNG THÁNG Chính sách Bình-Định và Xây dựng Nông thôn đã tạo cho tỉnh KONTUM những ấp Đời Mới khang trang, sầm uất, đem lại an vui, no ấm cho hàng vạn đồng bào Kinh Thượng. [highland-language text, not transcribed] Sống trong an vui no lành, nhưng người dân Kontum không quên đề phòng bọn Cộng sản tàn ác. [highland-language text, not transcribed] Tiến bộ không kém người Kinh, đồng bào Thượng sống trong các ấp Đời Mới đã biết xử-dụng trâu bò để canh-tác, do đó năng xuất mùa màng gia-tăng gấp bội [highland-language text, not transcribed] Nhờ đó đã lôi cuốn hàng trăm cán-binh Cộng-sản đem theo vũ-khí về hồi-chánh [highland-language text, not transcribed] [banner in photograph: TRUNG-TÂM CHIÊU-HỒI KONTUM] SP-1991
KONTUM PROGRESS [highland-language headline line, not transcribed] MONTHLY NEWS PICTURES The Pacification and Rural Construction policy has created for Kontum province spacious, bustling New Life hamlets, bringing peace, comfort and warmth to tens of thousands of Kinh and highland compatriots. [highland-language text, not transcribed] Living in peace and plenty, the people of Kontum do not forget to guard against the cruel Communists. [highland-language text, not transcribed] Progress no less than the Kinh: the highland compatriots living in the New Life hamlets have learned to use buffalo and cattle for farming, so crop yields have multiplied. [highland-language text, not transcribed] This has attracted hundreds of Communist cadres and soldiers to come over, bringing weapons, to rally to the government. [highland-language text, not transcribed] [banner in photograph: KONTUM CHIEU HOI CENTER] SP-1991
