Make every minute count - we have no time to lose! Don't slow up the ship!
Photograph of Admiral Ernest J. King in uniform speaking with a shipyard worker in a singlet and cap, under a quoted line from King on a red band. The blue band below reads 'Don't Give Up the Ship!' with 'Give' struck through and 'SLOW' written above. The admiral's quoted words are a testimonial, and the naval slogan carries its prestige onto the work-attendance request.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- U.S. Navy, Incentive Division, Navy Department (Lutz & Sheinkman, New York)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Navy, Incentive Division, Navy Department. National Archives and Records Administration, RG 44, 44-PA-1314 (NAID 514952).
Text on the object
"Make every minute count- we have no time to lose !" ADMIRAL ERNEST J. KING COMMANDER IN CHIEF U.S. FLEET AVOID TIME OFF ! AVOID TIME OUT ! Don't Give Up the Ship! [the word Give is struck through and SLOW is written above it] [imprint: LUTZ & SHEINKMAN, NEW YORK] [imprint: INCENTIVE DIVISION, NAVY DEPARTMENT S-8-11M]
