Military Service Is a Citizen's Duty poster, PPB-369 (Vietnamese, Saigon)
A Vietnamese painted poster for military service. A young man in profile, a bundle over his shoulder, stands in front of an armored horseman with a raised sword and a crowd of raised arms, under a red band with the line 'To perform military service is the duty of the citizen'. The tell is transfer: the prestige of a historical warrior is attached to the young man's call-up, and duty is asserted without any argument.
Propaganda techniques used in this poster
- Date
- October 19, 1964
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Recruit
- Theme
- War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, October 19, 1964. National Archives, Record Group 306 (NAID 6949294, 306-PPB-369).
Text on the object
J64QD2 THI HÀNH QUÂN DỊCH LÀ BỔN PHẬN CỦA NGƯỜI CÔNG DÂN
J64QD2 To carry out military service is the duty of the citizen
