Montagnard Refugees Increasing in Quang Duc Province
A vertical photo-sheet (code SP-1140) with Vietnamese and parallel Montagnard-language text reports that highland people in Quang Duc province are fleeing 'Communist aggressors', carrying baskets, grain and livestock, and being trucked by local authorities and the army to temporary settlements, where they receive blankets, mosquito nets, rice, salt, cooking oil, canned milk and clothing. Three photographs show the flight, the transport and the issue of relief goods. The sheet frames the movement as flight from one side and care from the other.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese Chieu Hoi programme
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Migration
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese Chieu Hoi programme. National Archives and Records Administration, 306-VP-7-1140.
Text on the object
ĐỒNG BÀO THƯỢNG TỈNH QUẢNG-ĐỨC TỴ NẠN CỘNG-SẢN NGÀY CÀNG GIA TĂNG [Montagnard-language text, not transcribed; heading line in the printed language: BU NUIH BON LAN KON YÔK ČAR QUẢNG-ĐỨC DU BAH ANAO KNAP ROH BƯ LƠ NAR LO MA ŎK] Quyết không để lọt tí gì vào tay bọn Cộng-Sản xâm lược. Đồng bào Thượng tỵ nạn Cộng-Sản đã mang theo tất cả những gì có thể mang theo được, từ củ khoai, hạt lúa đến con heo, con chó, con gà v.v... [Montagnard-language text, not transcribed] Và đã được Chính Quyền địa phương cùng Quân Đội V.N.C.H. tổ chức những đoàn vận chuyển đón đồng bào tại nguyên quán để đưa về nơi tạm trú. [Montagnard-language text, not transcribed] Sự giúp đỡ vật dụng thiết yếu hằng ngày cũng đã được Chính Quyền địa phương chăm lo từ trước. Ngay khi về đến nơi tạm trú là đồng bào nhận được các vật phẩm trợ cấp gồm : mùng, mền, gạo, muối, dầu ăn, sữa hộp, áo quần v.v... [Montagnard-language text, not transcribed] SP-1140
MONTAGNARD COMPATRIOTS OF QUANG-DUC PROVINCE FLEEING COMMUNISM IN EVER-GREATER NUMBERS [Montagnard-language text, not transcribed; parallel heading line] Determined not to let the slightest thing fall into the hands of the invading Communists. The Montagnard compatriots fleeing Communism have taken with them everything they could carry, from tubers and grains of rice to pigs, dogs, chickens, etc... [Montagnard-language text, not transcribed] And the local government together with the Republic of Vietnam army have organized transport convoys to meet the compatriots at their home villages and bring them to temporary shelter. [Montagnard-language text, not transcribed] The provision of essential daily supplies had also been arranged beforehand by the local government. As soon as they reach the temporary shelter the compatriots receive relief items including: mosquito nets, blankets, rice, salt, cooking oil, canned milk, clothing, etc... [Montagnard-language text, not transcribed] SP-1140
The Vietnamese passages are transcribed; every parallel passage in the Central Highlands language is left untranscribed because FRAME cannot read it. The one parallel heading line is copied letter by letter from the image as a visual record, without any claim to its spelling or meaning.
