More Men Are Wanted for His Majesty's Army (Poster No. 33)
An all-text recruiting poster headed 'More men are wanted for His Majesty's Army' sets out who may enlist, terms, pay, separation allowances, pensions and widows' provision, closing 'Men are wanted - Enlist now'. The tell is selection: the printed material lists benefits and allowances in detail, and the risks of service appear only as pension and widow provisions.
Propaganda techniques used in this poster
- Date
- 1915
- Period
- First World War
- Made by
- Parliamentary Recruiting Committee, 12 Downing Street, S.W. (printed by H. W. & V. Ltd.)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Asquith Government
- Leader
- Herbert Henry Asquith
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War I
- Regime
- Asquith government
- Leader
- H. H. Asquith
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK, published 1915, more than 70 years after publication)
Parliamentary Recruiting Committee; printed by H. W. & V. Ltd.. National Archives and Records Administration, 44-PF-286.
Text on the object
MORE MEN ARE WANTED FOR HIS MAJESTY'S ARMY WHO MAY ENLIST. All men who are 5ft. 3ins. and over, medically fit, and between 19 and 38, and all old soldiers up to 45. TERMS OF ENLISTMENT. You may join for the period of the War only if you do not want to serve for the ordinary period of the regular soldier. Then, as soon as the War is over, you will be able to return to your ordinary employment. PAY. Ordinary Army Pay (the lowest rate of pay is 7s. a week, less 1½d. for Insurance). Food, Clothing, Lodging and Medical Attendance provided free. SEPARATION ALLOWANCES. During the War the State, by the payment of Separation Allowance, helps the soldier to maintain his wife, children or dependants. The following are the weekly rates for the wife and children of a private soldier, including the allotment usually required from his pay:- [table: Government Separation Allowance / Largest Allotment required from Soldier / Weekly Income Secured to Family] For Wife only: 9s 0d / 3s 6d / 12s 6d and 1 Child: 14s 0d / 3s 6d / 17s 6d and 2 Children: 17s 6d / 3s 6d / 21s 0d For each additional child an additional Separation Allowance of 2s. is issuable. Families living at the time of enlistment in the London Postal area are allowed by the State 3s. 6d. a week extra as long as they continue to live there. Fuller particulars as to Separation Allowance, and as to Allowances to the Dependants of Unmarried Soldiers, and to the Motherless Children of Soldiers, can be obtained at any Recruiting Office or Post Office. PENSIONS for the DISABLED. Men disabled on service will be entitled after discharge to benefits under the Insurance Act IN ADDITION TO the Pension given by the War Office for partial or total disablement. PROVISION for WIDOWS and CHILDREN. The widows and children of soldiers who die on active service will continue to receive their Separation Allowances for a period which will not in any case exceed 26 weeks, and afterwards they will receive, SUBJECT TO CERTAIN QUALIFICATIONS, pensions at various rates. HOW TO ENLIST. Go to the nearest Post Office or Labour Exchange. There you will get the address of the nearest Recruiting Office, where you can enlist. MEN ARE WANTED - ENLIST NOW. [imprint:] PUBLISHED BY THE PARLIAMENTARY RECRUITING COMMITTEE, 12, DOWNING STREET, S.W. Poster No. 33. H.W. & V. Ld. W.10754 1/15 W.13636 3/15
