Not Just Hats Off to the Flag but Sleeves Up for It! U.S. Army Ordnance
A workman in apron and rolled sleeves stands beside a large American flag while a silhouetted crowd waves hats behind artillery shells. The slogan sets hat-waving against work and asks the viewer to do the work. The tell is transfer: the flag's emotional weight is attached to armament-factory labour.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- U.S. Army Ordnance Department; A. H. Palmer (artist); Alpha Litho Co., New York (printer)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Labor, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Army Ordnance Department. National Archives and Records Administration, 4-P-21.
Text on the object
U.S. ARMY ORDNANCE NOT Just Hats Off To The Flag BUT Sleeves Up For It! A.H.PALMER ALPHA LITHO CO. inc. N.Y.
