Your Government Warns: Prepare for winter now! Fuel is scarce... Conserve it!
Home-front fuel poster: a blue snow-streaked panel headed 'Your Government Warns' above 'Prepare for winter now!', then three red-and-white drawings (a coal truck, a furnace, a house) each with an instruction. The technique is faint: the government is named as the authority behind the instructions, and the sheet lists only the actions asked of householders.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Solid Fuels Administration for War
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Solid Fuels Administration for War. National Archives and Records Administration, RG 44, 44-PA-1540 (NAID 515205).
Text on the object
YOUR GOVERNMENT WARNS Prepare for WINTER Now! Take dealer's advice- on amount and kind of fuel to buy and when to accept delivery. Check your heating plant Clean and repair equipment-install controls and other fuel-saving devices. "Winterize" your home Insulate walls and ceilings, install storm sash, weather-strips. Caulk cracks. FUEL IS SCARCE...CONSERVE IT! SOLID FUELS ADMINISTRATION FOR WAR WASHINGTON, D. C. [imprint: U.S. Government Printing Office 1944 O-594484] [label on truck: COAL]
