The Common Struggle: But Soldiers Do More Than Fight..., 1965 US poster: A green page headed 'BUT soldiers do more than

The Common Struggle: But Soldiers Do More Than Fight...

A green page headed 'BUT soldiers do more than fight...' says soldiers 'build roads, repair bridges, treat the ill, provide for refugees'. Two photographs show Republic of Korea troops grading and clearing a road near Di An and New Zealand Army engineers repairing a bridge over the Thu Dau Mot River. The tell is the contrast set up by 'BUT' against an unstated preceding page of fighting, with only construction work pictured for the allied forces.

Propaganda techniques used in this poster

Date
1965
Period
Cold War
Made by
Issuer not printed on the sheet; catalogued by NARA in RG 306 (U.S. Information Agency) psychological warfare posters, series 'The Common Struggle'
Region
North America
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Mixed
Purpose
Persuade or win support
Theme
War and the military
Event
Vietnam War
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
Issuer not printed on the sheet; catalogued by NARA in RG 306 (U.S. Information Agency) psychological warfare posters. National Archives and Records Administration, 306-VP-011-21.

Text on the object

Original (English) · read from the image, not independently checked

7

BUT soldiers do more than fight...

They build roads, repair bridges, treat the ill, provide for refugees.

Republic of Korea troops around Di An build and improve roads, one of the keys to the economic development of South Vietnam.

New Zealand Army engineers help repair bridge over Thu Dau Mot River, north of Saigon.