'Toki no tatefuda' (Notice Board of the Times), Shashin Shūhō No. 200, page 2 (24 December 1941)
A full page of white type over a photograph of a rising-sun flag, in the government picture weekly sixteen days after Pearl Harbor. It calls on readers to sink enemy warships, plant the Hinomaru on enemy land, and meet air raids, changes in daily life and groundless rumours with gratitude and resolve, not drunken or frenzied excitement. The flag and the phrase for the Emperor's majesty are attached to everyday restraint (transfer); the virtue words name no testable aim (glittering generalities).
- Date
- December 24, 1941
- Period
- Second World War
- Made by
- Cabinet Information Bureau (Jōhōkyoku), Empire of Japan, in Shashin Shūhō No. 200
- Region
- East Asia
- Country
- Empire of Japan
- Medium
- Newspaper pages
- Issuer type
- State
- Regime
- Showa Japan
- Leader
- Hideki Tojo
- Audience
- Domestic public
- Event
- World War II
- Techniques
- TransferGlittering generalities
- Leader
- Hideki Tōjō
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- National Archives of Japan (Digital Archive), retrieved October 2, 2026
- Rights
- Public domain (Japan: 1941 organisation work, term expired; free reuse per NAJ terms)
国立公文書館所蔵 (National Archives of Japan), 写真週報 200号, 昭和16年12月24日, 情報局編, call no. ヨ310-0116
Text on the object
昭和十六年十二月廿四日 時の立札 木曜日 敵の巨艦を海底に！ 敵の領土に日の丸を！ 御稜威燦と輝く日 醉つてはならない 血走つてはならない 敵機の來襲に 生活の變動に 根もない流言に ここにも日の丸を打ち立てるのだ 感激には感謝と決意で應へるのだ 2 [illegible — small running-head text at the far left of the header]
Showa 16 (1941), 12th month, 24th day Notice Board of the Times Thursday Sink the enemy's great warships to the seabed! Plant the Hinomaru on enemy territory! The day the August Majesty shines brilliantly: we must not be drunk (with it), we must not run bloodshot (frenzied). To enemy aircraft raids, to upheavals in daily life, to rumours with no root: here too we will drive in the Hinomaru. We will answer deep emotion with gratitude and resolve. 2 [illegible]
Slogan lines read in the order of the vertical columns, right to left; old character forms (醉, 來, 變, 應) are kept as printed. 'Hinomaru' is the rising-sun flag. The facing page 3 is not part of this image and is not transcribed.
