80% of Great Britain's Total Military Production Is Being Shipped Overseas
A pictogram sheet shows a factory marked 'United Kingdom War Factories' with a small box of goods going 'Home' and a much larger box going 'Overseas'. The single headline figure, 80 percent, is given with no total, period or destination, so the viewer sees one selected statistic and cannot weigh it (card-stacking).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- British Information Services, 30 Rockefeller Plaza, New York (British government information agency)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- War and the military, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
British Information Services, New York, c. 1939-1945. National Archives and Records Administration, NAID 44266430 (44-PF-159).
Text on the object
80% OF GREAT BRITAIN'S TOTAL MILITARY PRODUCTION IS BEING SHIPPED OVERSEAS HOME OVERSEAS UNITED KINGDOM WAR FACTORIES BRITISH INFORMATION SERVICE 30 ROCKEFELLER PLAZA NEW YORK, N. Y.
