A Few Gallons Less Water Used
Silhouetted bombers on a blue disc sit beside the text 'A few gallons less water used - fewer lights left burning in every home would mean a daily saving of thousands of tons of coal for aircraft production.' The tell is the stated saving of 'thousands of tons' with no source, baseline or calculation linking household water and lights to aircraft output.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Printer Fosh & Cross Ltd. (mark 'F. 1200. F. & C. LTD'); no issuing body printed
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision (UK wartime publication)
Printer Fosh & Cross Ltd. (mark 'F. 1200. F. & C. LTD'); no issuing body printed. National Archives and Records Administration, 44-PF-47.
Text on the object
A few gallons less water used - fewer lights left burning in every home would mean a daily saving of thousands of tons of coal for aircraft production. [imprint:] (F. 1200). F. & C. LTD.
