A mite for Right: Buy Savings Certificates (Save & Lend through the Army Savings Association)
A hand drops a sixpence into a slot beside a circle of bombers, battleships and tanks, with a red panel listing three Army Savings Association schemes. The aircraft, ships and tanks lend the weapons' prestige to the small coin (transfer), and the headline 'A mite for Right' frames saving as a virtuous cause without defining it (glittering generality).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee, London; printed for H.M. Stationery Office
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Own forces
- Purpose
- Fundraise
- Themes
- Economy and finance, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee / H.M. Stationery Office, London, 1939-1945. U.S. National Archives, NARA ID 44266128 (local ID 44-PF-55), WWII Foreign Posters.
Text on the object
A mite for Right SAVE & LEND THROUGH THE ARMY SAVINGS ASSOCIATION THREE SCHEMES ARE AVAILABLE: 1. Allotment of Pay 2. Sixpenny Savings Stamps 3. Book-keeping Scheme Ask for particulars at Pay Parade Buy SAVINGS CERTIFICATES H.M.F. 8 Issued by the National Savings Committee, London Printed for H.M. Stationery Office by [illegible] Ltd., London, W.C.1. 51-786
