Every Ship Launched Puts Heart Into Us.....
A black-and-blue painting shows a hull on a shipyard slipway under bunting. The text argues that farm machinery 'releases a ship for carrying munitions' and ends 'on the ships you help to save!', selecting one chain of cause (machine, ship, munitions, attack) as the only consequence of the reader's farming effort (card-stacking).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- His Majesty's Stationery Office for the British government; printer H. Manly & Son Ltd
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
HMSO, UK; printed by H. Manly & Son Ltd, c. 1939-1945. U.S. National Archives, NAID 44266446 (44-PF-165).
Text on the object
EVERY SHIP LAUNCHED PUTS HEART INTO US..... Launching a piece of farm machinery doesn't make a splash - but it does help to release a ship for carrying munitions. EVERY MACHINE has a food producing job waiting for it. And the MEN WHO WILL ATTACK are waiting for the munitions to be brought ON THE SHIPS YOU HELP TO SAVE! Printed for H M Stationery Office by H. Manly & Son Ltd London. N.22 51-2970
