Ranks and Insignia of the British Armed Forces [2]
The other side of the sheet shows Royal Navy and Merchant Navy insignia (printed upside down) and a cover panel with narrative text on the Navy, Army and RAF giving figures such as ships sunk, tons of bombs dropped and enemy aircraft destroyed. The tell is card-stacking: only British successes and totals are listed, with no losses or setbacks except a ship-loss rate of under one half percent.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- British Information Services, 30 Rockefeller Plaza, New York (an agency of the British Government)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Theme
- War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- UK Crown copyright or unstated rights holder, published 1939-1945; held by NARA, Unrestricted; hosted by owner decision
British Information Services, New York. National Archives and Records Administration, 44-PF-367.
Text on the object
RANKS AND INSIGNIA OF THE BRITISH ARMED FORCES PUBLISHED MAY, 1943 BY BRITISH INFORMATION SERVICES An Agency of the British Government 30 ROCKEFELLER PLAZA • NEW YORK CITY THE ROYAL NAVY Britain has had to send supplies by a sea route of 11,000 miles to its Armies in the Middle East. In 1941, 300 ships were continuously engaged in this task. 3,000,000 tons of military stores (including 1,000,000 tons of food) had been landed by April 1942 in Egyptian ports alone. [...] [text continues in four further columns on British Navy, Army and RAF achievements; not transcribed in full here] [insignia labels (upside down) include:] MERCHANT NAVY; ROYAL NAVY; CAPTAIN; CHIEF ENGINEER; RADIO OFFICER; ADMIRAL OF THE FLEET; COMMODORE; MIDSHIPMAN; CADET







