Send Airgraphs - They Save Aircraft Space and are Quicker!, 1943 UK poster: A stylised aircraft carries a reel of microfilm

Send Airgraphs - They Save Aircraft Space and are Quicker!

A stylised aircraft carries a reel of microfilm, beside a specimen airgraph form and its envelope shown at actual size. The footer sets two selected figures side by side, 1600 airgraph letters on film at 5 oz against 1600 ordinary letters at 50 lb, giving only the weight argument for the service.

Propaganda techniques used in this poster

Date
1943
Made by
His Majesty's Stationery Office for the General Post Office (GPO); artist Austin Cooper; printed by Multi Machine Plates Ltd, London
Region
Western and Central Europe
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Science and technology
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office / General Post Office; artist Austin Cooper; printer Multi Machine Plates Ltd. US National Archives, WWII Foreign Posters (NAID 44267051, 44-PF-387).

Text on the object

Original (English) · read from the image, not independently checked

send airgraphs
they save aircraft space and are quicker!

[specimen airgraph form:]
Write address in large BLOCK letters wholly within this panel
The address must NOT be typewritten.
TO:- 145670
L/Cpl. J. SMITH
'A' Company 6th Bn. BLANKSHIRES
M.E.F.
Write the message very plainly below this line.
Sender's Address: 209 SUNRISE HILL, GREATON, BLANKSHIRES
Date FEB. 10th 1943
DEAR JOHN,
MOTHER AND I ARE SO GLAD
[remaining body text illegible in the scan]
ALL THE BEST! LOOK AFTER
YOURSELF. DAD
This space should not be used.
MAKE SURE THAT THE ADDRESS IS WRITTEN IN LARGE BLOCK LETTERS IN THE PANEL ABOVE.

FILM
airgraph
ACTUAL SIZES

1600 AIRGRAPH letters on film weigh 5 oz.
1600 ORDINARY LETTERS weigh 50 lb.

AUSTIN COOPER
GPO
PRINTED FOR H.M. STATIONERY OFFICE BY MULTI MACHINE PLATES LTD. LONDON E.C.4. 51-3402
PRD. 290