To: US From: AIRBORNE, 1944 UK poster: A pale Pegasus-and-rider emblem sits above a printed letter from the Airborne

To: US From: AIRBORNE (message from Lt-Gen F. A. M. Browning to airborne equipment workers)

A pale Pegasus-and-rider emblem sits above a printed letter from the Airborne commander thanking the workers who made parachute and glider equipment. The signed commander's praise is a testimonial, and the claim that workers share the success 'in equal measure' with the troops transfers the soldiers' prestige to the factory.

Propaganda techniques used in this poster

Date
1944
Made by
Ministry of Supply (printed by Lowe & Brydone Printers Ltd, London); message signed Lt-Gen F. A. M. Browning, Commander Airborne Troops
Region
Western and Central Europe
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Reassure
Themes
War and the military, Labor
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
UK government poster (Ministry of Supply), c. 1939-1945. US National Archives, NAID 44267277 (local identifier 44-PF-476).

Text on the object

Original (English) · read from the image, not independently checked

to : US
from : AIRBORNE

TO ALL THOSE WHO HAVE BEEN IN ANY WAY CONNECTED WITH THE PRODUCTION OF AIRBORNE EQUIPMENT.

Without the great force of parachutists and gliders, carrying first-rate armament, which were landed during the first stage of the attack, the left and vital flank of this great assault could not have been secured, the bridges over the River Orne would not have been captured intact, and more than two German Divisions would not have been closely engaged by the 6th Airborne Division and had heavy casualties inflicted on them.

I want all those who organised production, designed, made (and modified) our equipment, to know that they share in the successes which have been achieved, in equal measure with the men of the Airborne Forces.

Further, I am most anxious that everyone concerned should realise what a great debt of gratitude we, the Airborne Troops, owe them; and that we shall go forward, all together, in the future production and development of this formidable new method of warfare until final victory is won.

we made

F. A. M. BROWNING
Lieutenant-General,
Commander Airborne Troops

MINISTRY OF SUPPLY No 136
LOWE & BRYDONE PRINTERS LTD. LONDON. N.W.10.