You Lose Miles of Rubber Every Time You Jam on Your Brakes!
A cartoon lorry with a startled driver skids on locked brakes, a hand made of tyres pointing down at the foot of the page. The poster presents one cause of rubber loss and one remedy, braking, and puts the cost in distance ('miles of rubber') rather than any figure.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Supply, printed for H.M. Stationery Office by Lowe & Brydone Printers Ltd
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Supply (UK), printed for H.M. Stationery Office, c. 1939-1945. U.S. National Archives, Record Group 44.
Text on the object
YOU LOSE MILES OF RUBBER EVERY TIME YOU JAM ON YOUR BRAKES ! TAKE CARE OF YOUR TYRES & SAVE RUBBER ISSUED BY THE MINISTRY OF SUPPLY M.S.E. 138. PRINTED FOR H.M. STATIONERY OFFICE BY LOWE & BRYDONE PRINTERS LTD., LONDON, N.W.10 51-5492
