Forensic Research Archive of Manipulation and Exploitation
Your Friends Are Needed Now - Urge Them to Join the ATS, 1939 UK poster: A woman in civilian dress stands beside an ATS

Your Friends Are Needed Now - Urge Them to Join the ATS

A woman in civilian dress stands beside an ATS auxiliary in uniform, while a large red crayon-style soldier with a submachine gun fills the background behind them. The headline 'Your friends are needed now' asks the reader to recruit others, and the soldier figure ties the women's service to the fighting man (transfer).

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
War Office (Auxiliary Territorial Service recruiting), printed for His Majesty's Stationery Office; artist Frank Newbould; printer Wm. Brown & Co. Ltd, London
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Recruit
Themes
War and the military, Gender and suffrage
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Auxiliary Territorial Service recruiting poster; artist Frank Newbould; printed for His Majesty's Stationery Office, c. 1939-1945. U.S. National Archives, RG 44.

Text on the object

Original (English) · read from the image, not independently checked

YOUR FRIENDS ARE NEEDED
NOW

URGE THEM
TO JOIN THE ATS

[signature:] FRANK NEWBOULD

Printed for H.M. Stationery Office by Wm. Brown & Co. Ltd., London, E.C.3.  51-3294
P.R. 79

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