U.N. Day Poster #4: With Technical Assistance, Progress Continues to Conquer Nature and Increase Happiness (Japanese poster distributed in Asia)

A photograph of a large concrete pipe section, in whose opening a figure carries a load on the head. Japanese text says that with technical assistance, progress continues to conquer nature and increase happiness: modern machines and techniques turn jungle into farmland and desert into pasture and use flood-control works to turn destructive water into power and light, and millions long resigned to misery have found hope of a richer life. The tell is card-stacking with glittering-generalities: single results are offered as the general outcome.

Propaganda techniques used in this poster

Card stackingGlittering generalities

Date

September 14, 1953

Period

Cold War

Made by

U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Eisenhower Administration

Leader

Dwight D. Eisenhower

Audience

Foreign public

Purpose

Persuade or win support

Themes

Economy and finance, Science and technology

Event

Cold War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026

Rights

Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, September 14, 1953. National Archives, Record Group 306 (NAID 5730106, 306-PPA-206).

一方では技術援助を受けて、自然を征服し幸福を増す為に進歩が続けられている。

永い間殆んど何の進歩もしなかつた国々で、近代科学の生んだ機具や技術が大きな働きをしている。例へばジャングルを耕地にし、沙漠を牧場にし、治水事業によつて破壊的な水の力を動力や光源に利用した。永い間、みじめな生活に甘んじていた何百万という人々が、豊かな生活に希望をみつけ出して、その為に努力している。

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On the other hand, with technical assistance, progress continues in order to conquer nature and increase happiness.

In countries that for a long time made almost no progress, the machines and techniques born of modern science are playing a large part. For example, jungle has been made into farmland, desert into pasture, and through flood-control works the destructive power of water has been used for power and light. Millions of people who for a long time put up with a miserable life have found hope of a richer life and are striving for it.

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