Chúng tôi cương quyết (We Are Determined)
A Vietnamese-language sheet (code SP-2021) places a quotation from U.S. Ambassador Ellsworth Bunker, dated Da Nang, June 1967, beneath a photograph of U.S. Marines advancing from a helicopter. The quotation says the U.S. is determined to stay, to pacify the land and to remove every enemy. The technique's tell is an official's pledge paired with an armed-force image, aimed at doubts about American staying power.
Propaganda techniques used in this poster
- Date
- June 1967
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO), Saigon, quoting U.S. Ambassador Ellsworth Bunker
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Reassure
- Theme
- War and the military
- Event
- Vietnam War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO), Saigon. National Archives and Records Administration, 306-VP-01-2021.
Text on the object
CHÚNG TÔI CƯƠNG QUYẾT "... Không ai còn nghi ngờ, nhất là dân-chúng tại đây, về quyết-tâm của chúng tôi không những chỉ bảo vệ phần đất này, mà còn ở lại, bình-định để thấy đất này trở thành một phần toàn vẹn của nước Việt-Nam độc-lập. Tôi muốn nói với tất cả mọi người rằng chúng tôi cương quyết ở lại đây, chúng tôi quyết loại trừ mọi kẻ thù trên phần đất này..." ĐẠI SỨ MỸ ELLSWORTH BUNKER Đà-Nẵng, tháng 6/67 SP-2021 [in photograph, on helicopter:] MARINES
WE ARE DETERMINED "... No one doubts any longer, least of all the people here, our resolve not only to defend this piece of land but also to stay on, to pacify it, to see this land become an integral part of an independent Vietnam. I want to tell everyone that we are determined to remain here, we are determined to eliminate every enemy on this land..." U.S. AMBASSADOR ELLSWORTH BUNKER Da Nang, June 1967 SP-2021 [in photograph, on helicopter:] MARINES
