Army Navy E for excellence in production, Let's keep it flying
Production-award poster: a large red and blue Army-Navy E pennant with a laurel wreath flies above a naval officer, a factory worker hauling the halyard and an army officer saluting. A white shield explains the award as the highest honor given to industry. The tell is transfer: the prestige of the flag and the two services is attached to workers and plants, under the slogan 'Let's keep it flying'.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- U.S. Navy Department, Incentive Division
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Navy Department, Incentive Division. National Archives and Records Administration, RG 44, 44-PA-793 (NAID 514282).
Text on the object
ARMY E NAVY FOR EXCELLENCE IN PRODUCTION ARMY—NAVY PRODUCTION AWARD THE ARMY — NAVY PRODUCTION AWARD IS THE HIGHEST HONOR GIVEN IN INDUSTRY IN RECOGNITION OF OUTSTANDING PRODUCTION OF NECESSARY WAR MATERIALS. LET'S KEEP IT FLYING [imprint:] INCENTIVE DIVISION, NAVY DEPARTMENT, WASHINGTON, D.C.
