Chairman and President - Canadian National Railways

A framed studio portrait of a seated man in a dark suit sits above white text in his voice and a facsimile signature, signed as chairman and president of the Canadian National Railways, with the company logo. The tell for testimonial is the signed endorsement from the company head; for bandwagon, the prediction that the staff 'will break all their previous records' in buying Fifth Victory Loan bonds, which treats record participation as the reason to join.

Propaganda techniques used in this poster

TestimonialBandwagon

Date

1943

Period

Second World War

Made by

Canadian National Railways (employee Victory Loan appeal over the signature of its chairman and president)

Region

North America

Country

Canada

Medium

Poster

Issuer type

Corporation

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Fundraise

Themes

Economy and finance, Home front

Event

World War II

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime poster, no rights statement)
Canadian National Railways, National Archives and Records Administration, 44-PF-589.

I am confident that the men and women of the Canadian National
System will break all their previous records in buying the Bonds of
Canada's Fifth Victory Loan and so hasten Victory...

[signature]
CHAIRMAN and PRESIDENT
CANADIAN NATIONAL RAILWAYS