Dalat and Tuyen Duc Implement the Rural Construction Program
A vertical photo-sheet (code SP-1057) reports rural-construction work in Tuyen Duc and Dalat: a new road linking a new-life hamlet to the Dalat-Saigon highway, soldiers building a bridge at Kade hamlet, U.S. Navy Seabees bridging the Danhim river, and a delegation crossing a new suspension bridge to a highland hamlet. The Vietnamese text is repeated in a highland language beneath each heading and caption, and a three-month calendar fills the foot of the sheet. A road, a bridge and a calendar are the offering; the sheet names no cost, source of the labour or local view.
Propaganda techniques used in this poster
- Date
- 1966
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO), for the Republic of Vietnam government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO), for the Republic of Vietnam government. National Archives and Records Administration, 306-VP-7-1057.
Text on the object
TUYÊN-ĐỨC DALAT THỰC HIỆN CHƯƠNG TRÌNH XÂY DỰNG NÔNG THÔN [highland-language headline, not transcribed] Con đường mới nối liền ấp tân sinh NAM SON với quốc-lộ Dalat-Saigon. [highland-language text, not transcribed] Binh-sĩ đang góp sức vào việc xây cất cầu tại ấp Kadé và nông-sản của đồng bào trong ấp sẽ nhờ cầu này tránh khỏi tình-trạng ứ đọng [highland-language text, not transcribed] SEA BEE; đoàn công-binh của nước bạn đang bắc cầu qua sông Danhim. [highland-language text, not transcribed] [sign in photograph:] CẤM ĐI TRÊN CẦU QUÁ 10 NGƯỜI Phái đoàn đang vượt qua cầu treo vừa hoàn tất để đến thăm đồng bào Thượng tại ấp Preriom quận Đơn-dương. [highland-language text, not transcribed] tháng tư | tháng năm | tháng sáu CHỦ NHẬT, THỨ HAI, THỨ BA, THỨ TƯ, THỨ NĂM, THỨ SÁU, THỨ BẢY [calendar date numerals not transcribed; lunar-month markers: Th. Ba nhuận (thiếu), Th. Tư 1 (đủ), Th. Năm 1 (thiếu)] SP-1057
DALAT AND TUYEN-DUC CARRY OUT THE RURAL CONSTRUCTION PROGRAM [highland-language headline, not transcribed] The new road linking the new-life hamlet of NAM SON with the Dalat-Saigon highway. [highland-language text, not transcribed] Soldiers are contributing labour to building the bridge at Kade hamlet, and the farm produce of the people in the hamlet will, thanks to this bridge, avoid being held up [highland-language text, not transcribed] SEA BEE; the engineer unit of a friendly country building a bridge across the Danhim river. [highland-language text, not transcribed] [sign in photograph:] NO CROSSING THE BRIDGE WITH MORE THAN 10 PEOPLE The delegation crossing the newly completed suspension bridge to visit the Thuong [highland] people at Preriom hamlet, Don-duong district. [highland-language text, not transcribed] April | May | June Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday [calendar date numerals not transcribed; lunar-month markers: leap 3rd month (short), 4th month day 1 (full), 5th month day 1 (short)] SP-1057
The highland-language text is not transcribed because FRAME cannot read it; the Vietnamese text above is complete for the Vietnamese lines. 'Thượng' is the period Vietnamese term for highland peoples, rendered literally.
