Facts about Group 6: Eat a lunch that packs a punch
Folded nutrition leaflet, shown with the inside panel upside down. One panel carries a colour wheel of the Basic 7 food groups and a text block on bread, flour and cereals; the other has a cartoon of two bowlers scattering pins under 'Ten strike for energy!'. It lists the benefits of the food group and presents no counter-claims, and the bowling cartoon attaches the food to a familiar sport.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, War Food Administration
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Health, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, War Food Administration. National Archives and Records Administration, RG 44, 44-PA-710E (NAID 514196).
Text on the object
[inverted panel, read rotated 180 degrees:] U.S. Department of Agriculture—War Food Administration [imprint:] ☆ GPO AT LUNCH AND AT HOME.... EAT THE BASIC 7 EVERY DAY AND DO YOURSELF A FAVOR! FACTS ABOUT GROUP 6 BREAD, FLOUR, AND CEREALS—NATURAL WHOLE-GRAIN, ENRICHED, OR RESTORED Here's wholesome, whole-grain nourishment for you, complete with the vitamins and minerals contained in the original grain, including thiamin (Vitamin B1), niacin, and iron. You get valuable food energy, too—in all these breads and cereals. Eat them every day—to help give you the "pep" you need. Rich in protein—which supplements the meat, eggs, milk, poultry, and other protein-rich foods in your diet. [wheel, partly cut off:] GROUP FIVE MEAT, POULTRY, FISH, OR EGGS... or dried beans, peas, nuts, or peanut butter MILK AND MILK PRODUCT[S] fluid, evaporated, dried milk, or cheese GROUP SIX BREAD, FLOUR, AND CEREALS... Natural whole grain—or enriched or restored [fortified margarine (with added Vitamin A)] U.S. NEEDS US STRONG EAT THE BASIC 7 EVERY DAY [lower panel, upright:] TEN STRIKE FOR ENERGY! EAT A LUNCH THAT PACKS A PUNCH
