Facts about Group 7: Eat a lunch that packs a punch
Folded nutrition leaflet, shown with the inside panel upside down. One panel has a Basic 7 colour wheel and a text block on butter and fortified margarine; the other shows a yawning worker propped between two crates under 'Avoid that tired feeling' and 'Eat a lunch that packs a punch'. The text gives only the benefits of the food group, and the cartoon uses an ordinary worker as the example.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, War Food Administration
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Health, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, War Food Administration. National Archives and Records Administration, RG 44, 44-PA-710F (NAID 514197).
Text on the object
[inverted panel, read rotated 180 degrees:] FACTS ABOUT GROUP 7 BUTTER, AND FORTIFIED MARGARINE with added Vitamin A These are "fuel foods," rich in energy-giving calories to help you avoid that tired feeling. In addition, both butter and fortified margarine contain important amounts of valuable Vitamin A . . . and both add staying power to a meal—prevent that "empty feeling" soon after eating. Eat butter or fortified margarine every day! Your body is like a machine. These fuel foods help keep it running well. At lunch and at home....eat the Basic 7 every day and do yourself a favor! [wheel, partly cut off:] GROUP SIX BREAD, FLOUR, AND CEREALS... Natural whole grain—or enriched or restored GROUP SEVEN BUTTER AND FORTIFIED MARGARINE (with added Vitamin A) GROUP ONE GREEN AND YELLOW VEGETABLES... some raw—some cooked, frozen or canned U.S. NEEDS US STRONG EAT THE BASIC 7 EVERY DAY [lower panel, upright:] AVOID THAT TIRED FEELING EAT A LUNCH THAT PACKS A PUNCH U. S. Department of Agriculture War Food Administration [imprint:] ☆ GPO
