Every mothers son is counting on you! See the job through to victory!
Navy industrial-incentive poster: a painted sailor in helmet at a gun mount looks skyward over a sea with a distant ship, above a montage of six photographs of crews, officers, a pilot at a machine gun and a sailor at a searchlight. The servicemen are shown as the audience's own sons, urging war workers to finish the job.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Navy, Industrial Incentive Division (Official Navy Poster)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Navy. National Archives and Records Administration, RG 44, 44-PA-741 (NAID 514229).
Text on the object
Every mothers son is COUNTING ON YOU! SEE THE JOB THROUGH TO VICTORY! [imprint:] U.S. GOVERNMENT PRINTING OFFICE 1944 O 601156 [imprint:] OFFICIAL NAVY POSTER, INDUSTRIAL INCENTIVE DIVISION, 8-80M
