Content note: Slogan names the Japanese prime minister Tojo as a beneficiary of careless fires, printed as published. This object is shown as it was published. Why
2nd week's winner! Mary F. Pigg. Fire slogan contest
Fire-safety contest poster in red, blue and cream: a smiling uniformed man in a garrison cap points at a framed card carrying the second week's winning slogan, credited to Mary F. Pigg of a supply division shipping branch. The winner's name stands in for the safety message (testimonial), and the slogan names the enemy leader Tojo as the one who gains from careless fires.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Unnamed issuer (Supply Division, Shipping Branch, fire slogan contest)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Mixed
- Purpose
- Warn or inform
- Themes
- Home front, Security and surveillance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Unnamed issuer. National Archives and Records Administration, RG 44, 44-PA-1065 (NAID 514589).
Text on the object
2nd. Week's Winner! MARY F. PIGG SUPPLY DIV. SHIPPING BRANCH "IF YOU DO THINGS THAT MIGHT START FIRES... YOU'RE ONLY HELPING TOJO'S FLYERS! FIRE SLOGAN CONTEST CARELESSNESS CAUSES FIRES
