In the strength of great hope we must shoulder our common load. Buy Victory Bonds
Victory Loan bond poster: a large painted portrait of an older man in round glasses fills the top, with a printed quotation about shouldering a common load beneath it. At the bottom a family of five stands on a lit path toward a cross with a wreath. The technique is testimonial (a quoted public figure backing the sale) and transfer (memorial and family imagery attached to buying bonds).
Propaganda techniques used in this poster
- Date
- 1945
- Period
- Second World War
- Made by
- U.S. Treasury Department (Victory Loan), artist signature [illegible]
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department. National Archives and Records Administration, RG 44, 44-PA-1094 (NAID 514621).
Text on the object
“In the strength of great hope we must shoulder our common load.” BUY VICTORY BONDS VICTORY LOAN [signature: illegible, lower right, possibly "c. c. bell"] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1945—O—662911] AN OFFICIAL U.S. TREASURY POSTER WFD 32
