Keep pitching - we need those planes
Colour photograph of a smiling airman in leather jacket, life vest and headset, thumbing toward himself, with the quoted line 'Keep pitching - we need those planes' in script. The speaker is a serviceman addressing war workers directly, a testimonial from the user of the product, in an informal, friendly pose.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army Air Forces (photograph signed Victor Keppler)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army Air Forces (photograph signed Victor Keppler). National Archives and Records Administration, RG 44, 44-PA-1201 (NAID 514807).
Text on the object
"Keep pitching - we need those planes" U. S. ARMY AIR FORCES [signature: Victor Keppler] [imprint: U.S. Government Printing Office 1943 - O-549764]
