The Light of the Just Cause (Phuoc Long Homecoming Ceremony)
A portrait sheet (code SP-1989) uses four photographs to show a homecoming ceremony for 47 Chieu Hoi ralliers at the Phuoc Long province centre: speeches by the province chief and the service head, certificates and 1,000 piastres in travel money handed over, and a group portrait with families. The closing line calls Chieu Hoi 'the resonant call' to come home to a peaceful village. A documented handout of money and papers is the main appeal.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Chieu Hoi programme sheet issued under the Joint U.S. Public Affairs Office (JUSPAO) printing series for the South Vietnamese government, Phuoc Long province Chieu Hoi service
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Enemy forces
- Purpose
- Mobilize or secure compliance
- Theme
- War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Chieu Hoi programme sheet issued under the Joint U.S. Public Affairs Office (JUSPAO) printing series for the South Vietnamese government, Phuoc Long province Chieu Hoi service. National Archives and Records Administration, 306-VP-3-1989.
Text on the object
ÁNH SÁNG CHÁNH-NGHĨA QUANG CẢNH BUỔI LỄ HOÀN-HƯƠNG CHO 47 HỒI CHÁNH TẠI TY CHIÊU-HỒI PHƯỚC-LONG Trung Tá tỉnh trưởng khuyên nhủ anh chị em Hồi chánh sau khi hoàn-hương nên cố gắng góp sức vào cộng đồng quốc gia để kiến quốc, và nhất là góp phần vào công tác Chiêu-hồi để kêu gọi các bạn đồng đội còn đang lầm lạc sớm trở về với chính-nghĩa Quốc-Gia với đại gia-đình dân tộc. Ông Trưởng Ty Chiêu-Hồi đọc diễn văn khai mạc buổi lễ Hoàn- Hương cho 47 Hồi-Chánh tại Trung Tâm Chiêu-Hồi tỉnh Phước-Long. Trung Tá Tỉnh trưởng hoan hỷ cấp giấy hoàn hương và 1.000$ tiền trợ cấp lộ phí cho mỗi hồi-chánh được hoàn-hương. Nổi niềm hân hoan được thể hiện trên gương mặt của anh chị em hồi - chánh khi được hoàn hương trở về sum hợp với gia-đình. CHIÊU HỒI TIẾNG GỌI RỀN VANG ANH MAU VỀ VỚI DÂN LÀNG YÊN VUI SP-1989
LIGHT OF THE JUST CAUSE SCENES FROM THE HOMECOMING CEREMONY FOR 47 RALLIERS AT THE PHUOC LONG CHIEU HOI SERVICE The Lieutenant-Colonel province chief urges the Ralliers, after their homecoming, to try to contribute to the national community to build the nation, and above all to contribute to Chieu Hoi work to call on their comrades who are still astray to return soon to the National cause and the great family of the nation. The head of the Chieu Hoi Service reads the opening speech at the Homecoming ceremony for the 47 Ralliers at the Chieu Hoi Centre of Phuoc Long province. The Lieutenant-Colonel province chief gladly presents homecoming papers and 1,000 piastres in travel-expense aid to each rallier being sent home. The joy shows on the faces of the ralliers as they return to be reunited with their families. CHIEU HOI, THE RESONANT CALL: BROTHER, COME BACK QUICKLY TO THE PEACEFUL VILLAGE SP-1989
Translation is FRAME's own literal rendering from the poster's Vietnamese text. Vietnamese diacritics are transcribed as printed to the best of legibility at this image resolution; a few marks in small print could not be fully verified.
