'Lip Mending' Program at Quang Tri Hospital
A green-headed sheet shows American medical staff at Quang Tri Hospital: a US doctor speaking at the opening of a surgical ward, a surgical team operating, a US Navy officer mixing medicines, and before-and-after portraits of two named boys aged 8 and 7 whose cleft lips have been repaired. Captions name the American doctors and the children. The tell is the paired before-and-after photographs and named individuals offered as the record of the programme, with no figures on cases treated or on the wider health situation.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Health, War and the military
- Event
- Vietnam War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-7-1028.
Text on the object
CHƯƠNG TRÌNH "VÁ MÔI" TẠI BỆNH VIỆN QUẢNG TRỊ Lễ Khánh Thành Khu Giải Phẫu tại Bệnh Viện Quảng Trị. (Bác sĩ Wesley Boodish Trưởng Phái Đoàn Y-Tế Hoa-Kỳ ngỏ lời trong buổi Lễ.) Em Nguyễn Trung, 8 tuổi thuộc Quận Cam Lộ. Thị Xã Đông Hà. Bác-sĩ Kaufman trong đoàn Y-Tế Mỹ và bác sĩ Welliam Johnson đã tình nguyện đến phục vụ cho chương trình phát triển Y-Tế và giải phẫu tại Việt Nam. Vị sĩ quan Hải Quân Hoa-Kỳ, ông Robert Butler đang pha chế thuốc men để phân phát cho bệnh nhân tại Bệnh Viện Quảng Trị. Em Nguyễn Tấn, 7 tuổi trú tại Thôn Đệ Tam, Xã Quảng-Trị. [banner in photograph, partly cropped:] HÂN-HOAN CHÀO MỪNG ... TRUNG-TƯỚNG VÀ PHÁI-ĐOÀN SP-1028
"LIP MENDING" PROGRAM AT QUANG TRI HOSPITAL Inauguration of the Surgical Ward at Quang Tri Hospital. (Dr. Wesley Boodish, Chief of the American Medical Mission, speaking at the ceremony.) Child Nguyen Trung, 8 years old, of Cam Lo District, Dong Ha Town. Dr. Kaufman of the American Medical team and Dr. Welliam Johnson volunteered to serve the medical development and surgery programme in Vietnam. An American Navy officer, Mr. Robert Butler, is preparing medicines to distribute to patients at Quang Tri Hospital. Child Nguyen Tan, 7 years old, resident of De Tam Hamlet, Quang-Tri Village. [banner in photograph, partly cropped:] WARMLY WELCOME ... LIEUTENANT GENERAL AND DELEGATION SP-1028
