Forensic Research Archive of Manipulation and Exploitation
The United States Navy calls you, 1940 US poster: Navy recruiting poster in a tilted frame

The United States Navy calls you

Navy recruiting poster in a tilted frame: three signal flags spell Y, O, U down the left side, beside the line 'Your services are needed in our expanding fleet'. A line of warships under smoke and aircraft runs along the foot, with 'Apply today - Enlist without delay!' and a blank box for a local address. The technique is faint; the sheet pairs a direct personal address with an image of fleet size.

Propaganda techniques used in this poster

Card stackingGlittering generalities
Date
1940
Period
Second World War
Made by
U.S. Navy (artist Matt Murphey, USN)
Region
North America
Country
United States
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Recruit
Theme
War and the military
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
U.S. Navy. National Archives and Records Administration, RG 44, 44-PA-6 (NAID 513502).

Text on the object

Original (English) · read from the image, not independently checked

The UNITED STATES
Navy
calls
YOU
Y
O
U
Your services
are needed in
our expanding
fleet
Apply today - Enlist without delay!
[signature: Matt Murphey USN]
[imprint: NRB-2822?-10-11-40-10M]

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