Oh, Boy That's the Girl! The Salvation Army Lassie. Keep Her on the Job

A uniformed Salvation Army woman carries a tray of doughnuts above a grinning helmeted soldier biting into one, under the slogan 'Oh, Boy! that's the Girl!' The soldier's delight stands in for the donor's goodwill: the poster attaches the pleasure of a hot doughnut at the front to a request to give to the United War Work Campaign.

Propaganda techniques used in this poster

Testimonial Transfer

Date: 1918
Period: First World War
Made by: United War Work Campaign (Salvation Army)
Region: North America
Country: United States
Medium: Poster
Issuer type: NGO
Regime: Wilson Administration
Leader: Woodrow Wilson
Audience: Domestic public
Purpose: Fundraise
Themes: War and the military, Home front, Gender and suffrage
Event: World War I
Regime: Wilson administration
Leader: Woodrow Wilson
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
United War Work Campaign (Salvation Army). National Archives and Records Administration, 4-P-11.

Text on the object

Original (English) · read from the image, not independently checked

Oh, Boy!
that's
the Girl!

THE
SALVATION
ARMY
LASSIE

Keep Her
on the
Job

NOV. 11TH-18TH
1918

UNITED WAR WORK CAMPAIGN

[artist's signature, left edge: G. M. Richards]
[tiny printer line, lower right: illegible]

The signature at the left edge appears to read 'G. M. Richards'; the tiny printer line at the lower right is [illegible].