Paste this in your hat! We can't win without you
Close-up drawing of a scowling helmeted soldier thrusting a paper at the viewer, a submachine gun in his other hand. The note reads We can't win without you, with YOU underlined. The tell is the direct address by a fighting man to the civilian.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- "Victory-Builders" Division, Bressler Editorial Cartoons, Inc. (New York)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
"Victory-Builders" Division, Bressler Editorial Cartoons, Inc.. National Archives and Records Administration, RG 44, 44-PA-1502 (NAID 515167).
Text on the object
PASTE THIS IN YOUR HAT! WE CAN'T WIN WITHOUT YOU [signature:] Pacher [uncertain reading] PRINTED IN U.S.A. Copyright, "VICTORY-BUILDERS" Division BRESSLER EDITORIAL CARTOONS, Inc., NEW YORK [imprint:] [illegible]
