The Prices Charged by This Store Will Not Exceed Those Indicated in the Most Recent List of Fair Prices
A text-only store-window card in red and black, framed by a red rule and two small shield emblems, pledges that the shop's prices stay within the Food Administration's 'Fair Prices' list. A dotted line at the foot is left for the merchant's signature. The tell is the borrowed authority of the government name, which certifies the shop to customers who cannot check the list themselves.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- U.S. Food Administration
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Reassure
- Themes
- Home front, Economy and finance
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-117.
Text on the object
THE PRICES CHARGED BY THIS STORE will not exceed those indicated in the most recent list of Fair Prices applicable to this locality & issued under the authority & direction of THE UNITED STATES FOOD ADMINISTRATION ...................................... Signature
